November 11 , 2009

Power Efficiency Corp. Updates Industrial Rep Network Development Including First Rep Sale

LAS VEGAS, NV, November 11, 2009 --(BUSINESS WIRE) -- Power Efficiency Corporation (OTCBB: PEFF - News), a clean tech company focused on efficiency technologies for electric motors, has nearly completed its network of independent sales representatives focused on the U.S. and Canadian industrial markets. The Company has also booked the first sale through this network, which was a three-phase controller for a 150-horsepower animal feed shredder.

Steve Strasser, CEO of Power Efficiency, said, “The development of this rep network is important for growing sales in the industrial market. The Company’s most mature market is sales for escalators and elevators, and we have recently signed two OEM deals in that market, but we believe the industrial market has many more applications and is a far larger opportunity for the Company in the long run.”

“This first sale through the rep network is important for two reasons. First, it illustrates that the individuals and organizations we put together in our sales rep network have hit the ground running and we can expect revenue through the reps to begin in the fourth quarter and grow in coming quarters. Second, this sale demonstrates the wide variety of applications for our controllers in the industrial market.  Animal feed shredders do not have much in common with elevators and escalators, but they can operate more efficiently and economically with our controllers.”

Mr. Strasser added, “We are continuing to expand our industrial sales rep network.  The role of our representatives is to act as surrogates for a direct sales person.  They will be responsible for generating sales to OEMs and supporting local distributors.  As of today, we have signed contracts with 13 organizations that combined have more than 60 outside sales people who are highly experienced, professional sales engineers with deep experience in motor control technologies.  We now cover 39 of the 50 states and all of Canada.”

Mr. Strasser concluded, “With our rep network nearly finished, we are now beginning to assemble a distributor network.  We will be working closely with our reps to identify and engage distributors in the reps’ respective geographic territories.  Our distributor network will be responsible for generating and servicing end users and small OEM businesses.  The reps will assist us in providing the distributors with training and ongoing sales support.”

About Power Efficiency Corporation
Power Efficiency Corporation is a clean tech company focused on efficiency technologies for electric motors. Power Efficiency is incorporated in Delaware and is headquartered in Las Vegas, Nevada. The Company has developed a patented and patent-pending technology platform, called E-Save Technology, which has been demonstrated in independent testing to improve the efficiency of electric motors by up to 35% in appropriate applications. Electric motors consume over 25% of the electricity in the U.S. and many operate inefficiently. E-Save Technology can be licensed to motor, controls and equipment manufacturers. Power Efficiency’s products, based on E-Save Technology, include an Industrial Motor Efficiency Controller for three phase applications, such as escalators, crushers, granulators, mixers, saws and MG elevators, and a new Appliance Motor Efficiency Controller for small single phase applications such as residential and light commercial appliances. For more information, go to www.powerefficiency.com.

For more news and information on Power Efficiency Corporation, please visit www.IRGnews.com/coi/PEFF where you can find the CEO’s video, a fact sheet on the company, investor presentations, and more.

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in technology and product development; the Company’s ability to execute its business model and strategic plans; and all the risks and related information described from time to time in the Company’s SEC filings, including the financial statements and related information contained in the Company’s SEC filing. Power Efficiency assumes no obligation to update the information in this release.

Contact:
Power Efficiency Corporation
BJ Lackland, CFO
702-697-0377
or
The Investor Relations Group
212-825-3210
Investor Relations:
Michael Crawford
Jason Strominger
or
Media Relations:
Mike Graff